is something that should not be underestimated. Market research can be carried out at different stages of a business life cycle, from start and further. So, it can create business ideas but also renew current business ideas. Understanding your market from the very start will enable you to create a sound business strategy to establish and grow your brand into one that’s better than the competition.
is a broad plan created in order to achieve marketing objectives set by the organisation. It surfs as an outline for meeting those objectives. A marketing strategy is designed by choosing the target market and gathering the marketing mix. Furthermore, what makes the marketing strategy important is that it provides a competitive advantage, creates business opportunities, help discovering areas affected by organisational growth, develops a method which determines the scope of the plan and optimise utilisation of its resources.
is important for several reasons a strong and noticeable brand can help an organisation to be more successful. It is the visual representation of the values and personality of your brand and should be designed to communicate your organisation’s overall message and support your business goals. It creates a consistent message across all marketing materials. It differentiates your business from the competition and appropriately position your brand, which helps to increase brand awareness. Lastly, Effective brand identity can help build customer loyalty.
has been taking over the traditional marketing channels in the last several years, because the internet has giving organisations a real time interacting with its targeted audiences. The most used channels for businesses are social media, website, e-mail, ads, mobile app and content marketing. When utilising the channels effectively it will have real-time interacting improvements brand awareness and could make the organisation stand out from the competition.