is the missing link between all the internal segments (marketing, sales, product development and customer service) as one functional and operating company and the bridge between the business and external (potential partnerships, new business opportunities and client’s relations). Business Development is necessary to grow the profits of a company through attracting new customers and by increasing the revenues fron existing clients by offering them more services.
helps organisations build a relationship with their clients that, in turn, creates loyalty and customer retention. Since client loyalty and revenue are both qualities that affect an organisation’s revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps organisations recognise and communicate with customers in a scalable way.